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RIVET.
COMPETITIVE INTELLIGENCE DOSSIER
2026-10-21

Subject of record

Headspace

Mental Health Services · Meditation Software · Global · Subscription-based

Headspace is a mental health app that provides expert-led meditations and tools to support mental well-being, including sleep resources, mental health coaching, and more.

Company profile

Annual subscription is $0, monthly subscription pricing not explicitly stated, Family plan is $99.99 per year

Headspace positions itself as a science-backed mental health app that guides users to better mental health and a healthier, happier life.

ProductsHeadspace mental health app, Headspace for Work, Headspace Family plan
FeaturesExpert-led meditations, Online therapy, Mindful money course, At Home With Kids collection, Mindful money, Dark mode, Dynamic Playlist and Favorite, Mindful money, Closed captions, Haptic feedback
Founded in 20101,000+ expert-led exercisesAvailable on Apple and Android devices1M+ downloads across all platformsTrusted by thousands of employers, health plans, and partners globallyFeatured in various media outlets, including The New York Times, Forbes, and CNN
SentimentPositive — Based on 14 verified customer source(s): 6 positive, 3 negative, 5 neutral.

What customers say

Headspace is a user-friendly mindfulness and meditation app with a 4.5-star rating.Headspace Review 2026: Pros & Cons, Cost, & Who It's Right For
Headspace is the easiest meditation app to start with, thanks to its structured beginner courses and uncluttered interface.Headspace Review (2026): The Most Approachable On-Ramp to ...

Friction points

Headspace has received 18 complaints and a 1.6-star rating from meditation app users.Headspace Meditators Reviews and Complaints 2026 ...headspace Reviews | Read Customer Service Reviews of ...Headspace Reviews (2026) | Check if app is safe or legitHeadspace USA | BBB Complaints | Better Business BureauSo many negative reviews! : r/Headspace - RedditHeadspace Customer Service Phone, Email, Address, Contacts ...Headspace Review 2026: Pros & Cons, Cost, & Who It's Right For
Headspace has received negative reviews and complaints from users, with a 1.6-star rating.headspace Reviews | Read Customer Service Reviews of ...Headspace Reviews (2026) | Check if app is safe or legitHeadspace USA | BBB Complaints | Better Business BureauSo many negative reviews! : r/Headspace - RedditHeadspace Customer Service Phone, Email, Address, Contacts ...Headspace Review 2026: Pros & Cons, Cost, & Who It's Right For

Recent market activity

Headspace announced direct-to-consumer services, competing with Talkspace and BetterHelp.Why Headspace Is Launching Direct-to-Consumer Services
Headspace shared news and updates for care providers, employers, and health plans.Blog for Care Providers, Employers, & Health Plans ...
Headspace shared new updates, including expanded language capabilities and a more personalized member experience.New features at Headspace: providing the most personalized ...
Headspace launched a new virtual reality app called Headspace XR to help users strengthen their mind-body connection.Headspace launches young adult mindfulness app Headspace XR

Verified competitors 7 cleared evidence-based validation

Calm
90/100 · DIRECT
calm.com

[Based on search evidence only - site unreachable this run] The candidate, Calm, is in the same industry (Mental Health Services) and product category (Meditation Software) as the target company, Headspace. The search-result evidence clearly states that Calm is the #1 app for sleep and meditation, and provides guided meditation and mindfulness tools, which overlaps with Headspace's product offerings.

Business modelD2C subscription-based
Insight Timer
90/100 · DIRECT
insighttimer.com

Insight Timer is a meditation app with a large library of free guided meditations, which overlaps with Headspace's product category. The target customers also overlap, as both companies cater to individuals and employers seeking mental well-being solutions.

Productsmeditation app, meditation retreats
Business modelFreemium with optional premium features
Pzizz
90/100 · DIRECT
pzizz.com

Pzizz is a sleep and power nap app that utilizes psychoacoustic principles to create dreamscapes that help users fall asleep fast, stay asleep, and wake up feeling refreshed, which is similar to Headspace's meditation software. The app also offers features such as sleep history tracking and custom alarm songs, indicating a direct overlap in product category and target customers.

ProductsPzizz App, Mesmerize, Soundly
Business modelD2C e-commerce
Buddhify
80/100 · DIRECT
buddhify.com

Buddhify is a meditation & mindfulness app that provides guided meditations and tools to support mental well-being, which overlaps with Headspace's product category. The app's features, such as Transmission and the meditation wheel, also indicate a similar product positioning.

PricingMembership available for $30 a year, with additional features and benefits
ProductsMeditation & Mindfulness App
Business modelD2C e-commerce, with a one-time upfront fee
BetterSleep
80/100 · DIRECT
bettersleep.co

The candidate's website, BetterSleep, offers sleep resources and tools, which overlaps with Headspace's product category of meditation software and mental health services. The target customers also overlap, as both companies cater to individuals.

PricingPrices start at $999 for a mattress, with financing options available
ProductsMattresses, Bed Frames, Sleep Accessories
Business modelDirect-to-Consumer (D2C)
Smiling Mind
80/100 · DIRECT
smilingmind.com.au

Smiling Mind is a non-for-profit meditation program that provides evidence-based tools for mental wellbeing, including a free app with over 700 sessions and 90 collections, which aligns with the product category of Headspace. The target customers also overlap, as Smiling Mind's content is designed for individuals, families, and schools, which is similar to Headspace's target customers of individuals and employers.

PricingFree app, with optional support services
ProductsSmiling Mind App, Smiling Mind Primary School Program
Business modelD2C e-commerce, Non-profit
Meditation Studio
80/100 · DIRECT
meditationstudio.com

The candidate's website, Meditation Studio, offers meditation classes and workshops, indicating a direct overlap in product category with Headspace's meditation software. The website also mentions 'online meditation classes' and 'guided meditations', further supporting this classification.

PricingPrices start at $20 per session, with discounts available for package deals and membership plans
ProductsGuided Meditation Sessions, Meditation Workshops, Yoga Classes, Private Meditation Coaching
Business modelSubscription-based

Also identified beyond the top competitors shown

These were independently verified as real, relevant competitors but didn't make this report's top cut - included here for completeness, not as a lesser finding.

Relax Melodies 80/100The candidate, BetterSleep, offers guided meditations, hypnosis, and sleep sounds, which overlaps with the target company Headspace's meditation software product category. The target customers, individuals and employers, also overlap with BetterSleep's user base, which includes 500k+ users.
Happify 80/100The candidate, Happify, offers science-based activities and games to help users manage stress, build skills to overcome life challenges, and improve mental well-being, which overlaps with the target company Headspace's product category of meditation software and mental health services. The candidate's platform is also designed to train people to disrupt patterns of negative thinking, manage stress, and build skills to overcome life challenges, which aligns with the target company's business model of providing expert-led meditations and tools to support mental well-being.
Wysa 80/100Wysa offers clinically backed support for mental health, including self-help and guided referral, which overlaps with Headspace's meditation software and mental health coaching services. The target customers also overlap, as Wysa supports individuals, teams, and health systems.
Woebot 80/100Woebot Health offers chat-based AI wellness solutions for mental health support, which overlaps with Headspace's meditation software and mental health services. The target customers also appear to be individuals, aligning with Headspace's target market.
MoodTools 80/100The candidate, MoodTools, offers a free mental health app for teens and tweens, providing coping tools for anxiety, stress, and big emotions. While it's not a direct competitor to Headspace's meditation software, it does overlap in the mental health services industry, targeting a similar demographic (teens and tweens) with a different approach (emotional regulation tools).
Pacific 60/100[Based on search evidence only - site unreachable this run] The candidate, Pacific, offers mindfulness meditation classes, which overlaps with the target's product category of meditation software. However, the evidence does not clearly indicate a direct overlap in industry, product category, or target customers, and the company's primary focus appears to be on immersive technology and interactive experiences.

Strategic read

Opportunities

  • Expand language capabilities to reach a broader audience
  • Partner with more companies to offer Headspace content
  • Continue to innovate and launch new products, such as Headspace XR
  • Leverage social media and marketing efforts to increase brand awareness

Watch for

  • Negative reviews and complaints from users
  • Competition from other meditation and mindfulness apps, such as Calm
  • Potential regulatory issues or changes in the mental health industry
  • Dependence on partnerships and collaborations

Recommended

  • Invest in customer support and feedback to address negative reviews
  • Develop a more comprehensive pricing strategy
  • Explore new marketing channels and campaigns to increase brand awareness
  • Continuously gather feedback from users and partners to improve the app and services